Working from live briefs with fashion brands, students develop integrated marketing and communications strategies and apply them in global fashion contexts. We explore sources of disruption and innovation within the fashion marketing industry and learn how to monopolise the opportunities that these changes present. With a thorough grounding in marketing theory and practice, the course empowers students to apply their skills and knowledge in the global fashion marketplace.
Julia Robson – firstname.lastname@example.org
Dr Jenna Rossi-Camus – email@example.com