Haya Ahmad

Contact: hayakitmawi@gmail.com

Course: BA (Hons) Fashion Marketing

About Me

Hello, I am Haya Ahmad, A Fashion Marketing BA Graduate.

I am Haya Ahmad, a Fashion Marketing BA graduate from Regent's University. Over the years, I have gained various experience in fashion, art and design. I pursued a foundation course in Art & Design along side one year of Fashion Design in Ravensbourne University.

I have developed an appreciation and interest in social media marketing over the last couple of years and have worked with various companies to help optimise and grow their online presence. I hope you enjoy my selection of work displayed!

Inspiration

Recylo - Major Project. A new sustainable brand concept

Recylo is a new sustainable clothing concept that delivers services to individuals in various parts of the United Kingdom. It offers casual wear garments, and other products for women and men. Recylo offers the service to purchase second hand clothes from customers or ‘trade in’ second hand clothes from customers to purchase sustainable clothes from Recylo.

With virtual products gaining popularity, Recylo will require customers to buy both the clothes and the NFT version. Customers will be given a digital copy of the cloth upon purchasing the actual one. A concept. first in its kind.

Materials

Rolex - A consumer centric pop-up

This report provides a situational and landscape analysis of the watch industry, focusing on Rolex’s internal and external competitive advantage. This report also evaluates how paid, owned, and earned media has improved Rolex’s brand image over the years and its use of retail technologies and consumer value proposition. The report recommends a strategy to launch an innovative 3-day event in Beijing which culminates in both an auction and e-auction for some of the finest timepieces.